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Legal

Privacy Policy

Last updated: October 2026  ·  Effective: October 2026

Contents

  1. Who We Are and Our Two Roles
  2. Data We Collect as Controller
  3. Data We Process on Behalf of Taxi Companies
  4. How We Use Data
  5. Our Legal Basis (as Controller)
  6. Who We Share Data With
  7. How Long We Keep Data
  8. Your Rights
  9. Security
  10. Cookies
  11. Contact & Complaints

1. Who We Are and Our Two Roles

Taxi Fleet Assistant is a UK-based software service for taxi and private hire operators. Taxi Fleet Assistant Ltd (“we”, “us”) plays two different roles under UK data protection law, and it matters which one applies to you:

  • We are the data controller for our own website, sign-up, account and billing data — information about the people who register a company with us and pay for the service (section 2).
  • We are a data processor for the information a taxi company puts into its own Taxi Fleet Assistant system — its drivers, vehicles, bookings, passengers, locations and messages (section 3). For that information the taxi company is the data controller: it decides what is collected and why, and we only process it on its instructions to run the service.

If you are a driver or a passenger and want to ask about your data, please contact your taxi company first. We will help them to respond (section 8).

2. Data We Collect as Controller

When a company signs up and uses the service we collect:

Account & Identity Data

Name, email address, company name, telephone number and address (if given), and your password (stored as a one-way hash, so we cannot read it).

Billing Data

Which plan and how many vehicles you pay for, invoices, payment records (including payments you make to us in cash or by bank transfer) and the dates of those payments. We never see or store payment card numbers: card payments are taken by our payment provider (Stripe).

Technical & Website Data

IP address, browser and device type, sign-in times and error logs. We use IP addresses to protect the sign-up form from abuse.

Communications

Emails you send us, and the service emails we send you (for example your welcome email, payment reminders and notices about your account).

3. Data We Process on Behalf of Taxi Companies

A taxi company using the service decides what to put into it. In practice this usually includes:

  • Drivers: name, badge number, contact details, shift times, vehicle assignment, GPS location during shifts, mileage, job history, and driving data such as harsh braking or acceleration, and the approved phone each driver uses.
  • Bookings and passengers: passenger name and telephone number, pick-up and drop-off addresses, booking times, job status, fares, and proof-of-delivery photographs or signatures where used.
  • Messages: messages between dispatchers and drivers. Customer text messages are sent from the taxi company’s own Android phone, not through a third-party text-message service.
  • Company records: vehicles, insurance and licensing dates, staff, tariffs, zones and financial records the company chooses to keep.

Each company’s information is kept in its own separate database. We do not use one company’s information for another, and we do not use it to market to anyone. Some features learn from usage to improve that company’s own results (for example popular pick-up places); anonymous location-quality data such as dead spots in mobile coverage may be shared across companies and contains no personal details.

4. How We Use Data

As controller we use account, billing and technical data to: create and run your company’s system; sign you in securely; take and record payment; send you service messages (welcome, payment reminders, suspension and deletion notices, security notices); prevent abuse; keep accounting records; and answer your questions.

As processor we use a taxi company’s data only to provide the service to that company — for example to dispatch jobs, show driver positions, send driver and passenger notifications, calculate fares, produce reports and keep backups — and otherwise only on that company’s documented instructions.

5. Our Legal Basis (as Controller)

For the data we control, we rely on the following under UK GDPR:

  • Contract — to set up and provide the service you asked for and to take payment
  • Legal obligation — to keep accounting and tax records
  • Legitimate interests — keeping the service secure, preventing fraud and abuse, and making sure customers who stop paying are dealt with fairly and consistently
  • Consent — only where we ask for it, for example optional news or product updates, which you can withdraw at any time

Taxi companies are responsible for having their own lawful basis, and for telling their drivers and passengers about the data they collect through the service (for example that driver location is recorded during shifts).

6. Who We Share Data With

We do not sell personal data. We use a small number of carefully chosen service providers (“sub-processors”) to run the service. They may only use the data to provide their service to us:

  • Hosting provider — the servers the service runs on
  • Stripe — card payments
  • Anthropic — the AI assistant and AI dispatch features, which send the text of a request and the job information needed to answer it
  • Google — maps and address search, and Firebase Cloud Messaging for push notifications to driver phones
  • TomTom — routing and traffic
  • AeroDataBox — flight information (flight numbers)
  • Email delivery provider — sending our service emails

Within a taxi company, administrators can see the information of everyone in that company, dispatchers can see driver locations and job status, and drivers see their own jobs. We may also disclose data where the law requires it, for example to the police or a licensing authority, and to a successor if our business is sold (you would be told).

Transfers outside the UK. Some of these providers (for example our AI provider, Google and Stripe) may process data outside the UK. Where they do, we rely on the safeguards UK law allows, such as a UK adequacy decision or the UK International Data Transfer Agreement or Addendum, and we only use providers that have committed to appropriate protection.

We will tell customers before we add a new sub-processor that handles their company’s data.

7. How Long We Keep Data

We keep data only as long as there is a reason to.

While you are a customer

A taxi company’s information is kept while its account is active. The company decides how long to keep individual records, and is responsible for keeping the records its licensing council requires of an operator (for example booking records). We recommend you keep your own copy as well.

If a payment is missed

When a payment is overdue we write to the account owner, and: after 7 days the system is suspended (nobody can sign in, but nothing is deleted); at 30 days and again at 83 days we send a written notice of the date it will be deleted; and at 90 days the company’s system and all the information in it is permanently deleted, unless payment has been arranged. Before deleting we take a sealed backup, kept for a further 90 days only so that a mistaken deletion could be undone, and then destroyed. Before deletion you may ask us for a copy of your data (section 8).

If you close your account

On written request we delete a company’s system and its information within 90 days, with the same sealed backup for a further 90 days, unless the law requires us to keep something.

Records we keep after a company is deleted

  • Accounting records — who the customer was (company name, account holder’s name and email), invoices and payments: kept for 6 years, as accounting and tax rules require. These contain no bookings, driver or passenger information.
  • Support and security records — kept only as long as needed to resolve the matter or protect the service.

Other data

Sign-up requests that are never verified are deleted automatically after a short time. Technical logs are kept only as long as needed to run and secure the service, and we aim to delete them within 12 months.

8. Your Rights

Under UK GDPR you have the right to: access the data held about you; have inaccurate data corrected; ask for data to be erased (subject to legal retention duties); restrict or object to certain uses; and receive your data in a portable format.

If we are the controller (section 2), contact us at the address in section 11 and we will reply within one month.

If your data is held in a taxi company’s system (you are a driver, employee or passenger), the taxi company is responsible for your request. Please contact them. If you contact us instead we will pass your request to them and help them to answer it.

Taxi companies can ask us at any time for an export of their data (bookings, drivers, vehicles, customers and settings in standard file formats), delivered by a secure download link and never as an email attachment.

You can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Security

We use appropriate technical and organisational measures to protect personal data, including:

  • HTTPS (TLS) encryption for all data sent between your browser or phone and our servers
  • Passwords stored as one-way hashes, and the sign-in hand-off between our website and your company’s system expires within seconds
  • A separate database and a separate, restricted database login for each company, so one company’s system cannot read another’s
  • Role-based access, so people only see what their role needs
  • Driver phones must be approved by the company before they can connect (a one-time setup code)
  • Regular backups, and limited, logged administrative access to the servers

No system is completely secure. If you think your account has been compromised, tell us straight away. If a personal data breach affects data we process for a taxi company, we will tell that company without undue delay so that it can meet its own duties.

10. Cookies

We use only the cookies and similar storage needed to keep you signed in and to protect our sign-up and sign-in forms. We do not use advertising cookies and we do not sell or share data with advertisers.

11. Contact & Complaints

For any privacy question, or to make a request:

Taxi Fleet Assistant Ltd

Email: privacy@TaxiFleetAssistant.co.uk

Website: Contact Us

We aim to reply to all data requests within one month. You also have the right to complain to the ICO (section 8).

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